Instagram has more than 2 billion active users worldwide. And almost 300 million of them engage on the platform by sharing millions of photos and videos daily.
Moreover, according to a survey in 2024, approximately, 79% of businesses used Instagram for marketing purposes. So, if you have a business and are looking for the Instagram potential to grow, these numbers are enough to encourage you to start.
But the question is, how would you differentiate yourself from the other millions? And this is what we’ll be covering in this guide. We have divided this blog into three major sections: how to start with Instagram, management strategies, and how you can scale it efficiently. So, let’s start with the very first step, and that is account creation.
How to Start a Business on Instagram?
To start a business, first of all, define your niche and target audience. Identify the key issues your ideal clients are facing and present your brand as the answer. Build a buyer persona based on your audience’s demographics, interests, and buying behaviour to get Instagram likes and engagement.
Once you have defined your niche and targeted audience, follow these practical steps to set up your Instagram account:
1. Create a Professional Business Account
A professional business account gives access to various promotion tools, analytics, and advertising features as compared to a personal account. After switching to a professional account, make sure you optimize your profile. Here’s how you can do it.
2. Optimize Your Instagram Profile
Your Instagram profile is the first impression. So, make sure it stands out. Here’s how you can optimize your account:
| Element | Description |
| Logo | Design an attractive logo or use a brand image as your profile picture. |
| Bio | Write a unique bio using relevant keywords and clearly demonstrate your unique selling point (USP). |
| CTA | Add a clear and engaging call-to-action in your profile. |
| Link | Consider adding a website or landing page link to your account. |
Profile optimization increases visibility and also converts visitors into loyal subscribers.
3. Develop a Strong Brand Identity
It is important to define your brand identity. And businesses usually use a brand kit that includes logo, color palette, tone, vision, and messaging to develop brand identity. Furthermore, stick to a distinct brand voice, whether it be friendly, professional, informative, or bold, to build awareness and trust over time.
So, by now, you have learned how to set up your business account on Instagram. Next, let’s see what to do after that.
How to Manage a Business Account on Instagram?
Once you have created your account, the next step is to manage it effectively. And consistency is the key to growth and success on Instagram. Moreover, you will have to work on these three for effective account management on Instagram:
- Content Creation
- Audience Engagement
- Performance Analysis
Below is a brief overview of each of these. Have a look.
1. Quality Content Creation
Quality content brings the leads. So, develop a strong content strategy that touches various forms of content, including educational, promotional, and entertainment. Moreover, your strategy should address audience problems by focusing on resolving their issues, responding to FAQs, and demonstrating your level of experience.
Here are various content types you can highlight your brand in:
| Format | Description |
| Reels | Videos to get high reach and discoverability |
| Carousels | Educational and value-driven content for better engagement |
| Static posts | For branding, announcements, and promotions |
| Stories | Daily engagement and behind-the-scenes updates |
If your strategy highlights these content forms, your brand will get more discoverability in search engines. Moreover, consider developing a realistic content calendar to schedule your posts.
2. Audience Engagement
Instagram algorithms favor those businesses that actively engage with their audience. Organic growth highly depends upon audience engagement. For this purpose, you must respond to comments and messages instantly.
Moreover, you should engage with other brands and businesses in your industry. It helps algorithms to expand your engagement. Focus on writing captions that encourage interaction with your audience.
3. Performance Analysis
Keep a close eye on Instagram Insights and other analytics tools to see what tactics and content are effective. Pay attention to important metrics like engagement rate, reach, saves, website clicks, and conversions. Moreover, make data-driven decisions by doing A/B testing for various ad creatives or post variations.
Thus, this is how you can manage your business account. Now, let’s see how to grow it effectively.
How to Scale a Business on Instagram?
The steps mentioned above help drive organic visitors and leads. However, if you want to grow your business on Instagram, you need to combine paid advertisement with an organic strategy. Here is how you can do it:
- Instagram advertisement
- Influencer marketing
- Automation using AI tools
Below is a brief description of each of these.
1. Instagram Ads
Paid advertising facilitates faster scaling by addressing specific audiences. So, start with specific goals and experiment with various creatives, audiences, and formats to maximize return on investment.
2. Influencer Marketing
Influencer marketing has become very important to grow your business online. The value of the worldwide influencer marketing industry was close to $10 billion in 2020, and it is projected to grow to over $30 billion by 2025.
So, collaborate with relevant influencers who have higher engagement and loyal subscribers.
Collaborate with relevant micro-influencers in your niche who have an engaged, trusting audience. Their support can establish credibility and present your business to a wide, specific audience.
3. Automation Using AI Tools
So, if you are planning to scale your business, you must consider using automation tools to save your time. There are various AI tools for Instagram growth and management.
These tools are helpful for content creation, caption writing, reel scripts, hashtag research, post scheduling, and performance analysis. All these tools are designed to help you scale your business without burnout.
So, you have gained insights on how to create, manage, and grow your brand on Instagram. Next, we’ll cover Instagram business tips for better visibility and engagement.
Effective Tips to Grow Your Business on Instagram
If you’re wondering how to get more Instagram likes and how to increase Instagram views, this section is for you. Here, we’ll discuss
1. Focus on Reels for Maximum Reach
Instagram algorithm prioritizes short-form videos. Therefore, if you post reels regularly, there are higher chances that your content gets visibility on the “Explore page, thus increasing engagement. The tip is to keep your videos short, engaging, and relevant.
2. Use Trends and Create Content Accordingly
Following trending topics, videos, and audios pushes your content to a broader audience. So, mix popular audios with eye-catching visuals and captions. Avoid lengthy text passages and concentrate on hooks that capture attention in the first few seconds.
3. Add Clear and Unique CTAs
Encourage engagement by adding CTAs such as save this post for later, comment your thoughts below, or share this with someone who needs it. These prompts significantly increase interaction and help boost overall post performance.
4. Focus on Strategic Promotion
Some businesses choose to buy real Instagram views to give new Reels or videos an initial push. It signals that the brand is credible and active. So, strategic promotion combined with organic strategy increases visibility and attracts genuine engagement rather.
Final Thoughts
This blog has thoroughly covered three main aspects of Instagram marketing for businesses: account setup, management, and scaling. You have learned tips to increase engagement and boost conversions. So, if you follow these steps and guidelines efficiently, you will be among the top brands and businesses.
