The perception of graffiti has shifted dramatically over the past few decades. Once viewed exclusively as an underground subculture, it has evolved into a celebrated form of artistic expression and a highly sought-after activity for events. In the Netherlands and Belgium, the demand for graffiti workshops has skyrocketed. Whether for corporate teambuilding, children’s parties, or bachelor parties, people want to experience the thrill of street art. While the market has grown, two names stand out above the rest as the undisputed leaders of the industry:Graffitifun and Personal-Artist.
These two companies have defined the landscape of commercial street art, setting the standards for quality, safety, and scale across the Low Countries.
Graffitifun: The pioneer of the industry
To understand the current success of the graffiti workshop market, one must look at where it started. Graffitifun is widely recognized as the pioneer that paved the way for the commercialization of graffiti and streetart workshops. Established roughly twenty years ago, they were among the very first to professionalize the concept of teaching graffiti to the general public.
At a time when graffiti was still largely stigmatized, Graffitifun saw the potential for entertainment and education. They took a bold step by offering structured workshops, effectively creating a new sector within the events industry. Their influence cannot be overstated. By normalizing the use of spray cans for teambuilding and parties, they gave the entire concept of “graffiti as a service” a massive boost. Graffitifun has its own cars and also a private spraycan label in their graffiti shop.
A company for artists and clients Graffitifun did not just build a business; they built an ecosystem. Over the years, they have provided a steady stream of assignments for a vast network of freelance artists. This has allowed many talented painters to turn their passion into a profession. Today, Graffitifun operates as a large-scale machine, handling a high volume of workshops and commercial mural projects throughout the Netherlands and Belgium. Their longevity in the market has earned them a reputation as a reliable bedrock of the industry.
Personal-Artist: the rapid rise to excellence
While Graffitifun set the foundation, Personal-Artist represents the modern evolution of the industry. This company began as a dynamic startup in the creative hubs of Amsterdam and Utrecht and experienced an explosive trajectory of growth. They quickly distinguished themselves not just by the art they produced, but by the way they treated their clients.
Personal-Artist focused heavily on the customer journey and private workshops like a graffiti kids party or a graffiti team company outing. They understood that a workshop is as much about the social experience as it is about the painting. By prioritizing high-quality materials, exceptional instructors, and seamless organization, they garnered consistently high review scores. This reputation for excellence allowed them to scale rapidly from a local operation to a major corporate entity.
Logistical mastery Today, Personal-Artist operates completely throughout the Benelux. They have mastered the logistics required to deploy teams to any location, whether it is a school in Rotterdam, a festival in Antwerp, or a corporate office in Eindhoven. They are known for their “personal” touch, ensuring that despite their large size, every participant feels seen and guided. Their ability to handle massive events while maintaining intimate, high-quality instruction has cemented their status as a top-tier provider alongside Graffitifun.
What these giants offer
Both Graffitifun and Personal-Artist have structured their services to cater to a wide demographic. They have moved beyond simple tagging lessons to offer comprehensive creative packages.
- Team building and corporate events Both companies are favorites among major corporations. They facilitate workshops where colleagues work together to create massive murals that reflect company core values. This breaks down office hierarchies and fosters genuine collaboration.
- Children’s parties This is a massive market for both providers. They offer safe, supervised environments where children can be creative. The logistical reach of both companies means they can host these parties in virtually any town in the Netherlands or Belgium.
- Bachelor and bachelorette parties For groups looking for an edgy and memorable activity, both companies provide workshops that are fun, energetic, and perfect for kicking off a celebration.
- Professional murals Beyond teaching, both entities employ top-level artists to paint commissioned murals for municipalities, businesses, and private homes.
The broader market
While Graffitifun and Personal-Artist are the clear heavyweights in terms of volume and reach, the market is healthy and diverse. Other companies also contribute to the vibrancy of the scene. For example, Graffiti-Boys is another active provider that offers similar workshops and creative sessions. The presence of such competitors ensures that the market remains dynamic and that customers have options. However, in terms of sheer scale, historical impact, and Benelux-wide dominance, Graffitifun and Personal-Artist remain the primary references.
Conclusion titans of the spraycan workshops
The success of Graffitifun and Personal-Artist tells the story of graffiti and street art’s journey into the mainstream. Graffitifun broke the ground and proved the business model worked, providing a lifeline for artists for two decades. Personal-Artist took that model and refined it with a focus on service and scalability, growing into a renowned brand with stellar reviews. Together, they ensure that whether you are in Amsterdam, Brussels, or anywhere in between, a professional graffiti experience is just a phone call away.
